05. PR & Social Marketing
Public relations, social media, community relations, sustainability, thought-leadership positioning — all shape awareness of your brand and are part of any effective marketing program. When used properly, public relations substantially increases sales and places you in the position of being “first-in-mind” when a customer requires the products or services you offer. It is an extremely efficient and positive, way to ensure long-term continuity of sales, reputation, and growth. Let our veteran team of public relations professionals lead the way in making certain your marketing is integrated with the relevant public relations strategies to influence your brand.
Barrett Proctor fuses traditional PR strategies with modern tactics that can make a program reach target audiences faster and with greater efficiency. Thought leaders, editors, aggregators, respected bloggers and reporters continue to provide what paid advertising cannot; an unbiased account of your product or service in an environment that is valued by your target audience. As part of an integrated campaign, PR can wield the power of the pen that paid promotion can’t and, therefore become one of your most cost-efficient marketing tools.
Our team of PR practitioners has the knowledge and experience to create a PR program that is part of an integrated campaign and strengthens your brand, positions your product appropriately and amplifies the messages you need delivered. We stay in constant contact with the people who drive the industry to be sure no applicable angle is left uncovered. Our ultimate goal is to make representatives from your company thought leaders sought after and respected by the industry and the go-to people editors seek out when needing questions answered.
Our team of social marketing experts work side-by-side with our PR team to be sure the online outlets are also getting the message. Social media is important to being recognized by large groups of people, but more often our clients want to target the decision makers that influence sales at their companies. We work the balance between on-line and off-line media and measure results to be sure your brand is working as hard as it should be. | back