04. Digital

Online marketing is a must to be an effective marketer in today’s fast-paced environment. The technology itself doesn’t bring success; digital communications still needs to be engaging, relevant and creative. Barrett Proctor websites, multimedia presentations and other on-line marketing , like all marketing tools, are driven by a marketing plan.  Every digital project we do is designed to function in lockstep with every element of your marketing program and with a consistent messages. Our technical experts for advanced functionality can handle different platforms, system languages and technical applications.

Our specialty is search engine optimization. We understand the dynamics of search engine ranking and placement and know how to build your web site to score well with the search engines. We stay up to date with the latest search engine ranking algorithms that help keep our clients at the tops of list for valued key words.

We also excel when it comes to delivering compelling messages and stories through the use of multimedia. Whether the application is meant for delivery via the internet, email, a CD, or delivered through television, we understand how to effectively communicate the important aspects of your product or service to the marketplace. Take a look at how we have utilized digital communications to drive business success.

Search Engine Marketing

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are vital marketing services that Barrett Proctor offers to its clients. It is not a case of "build it and they will come", instead, websites must be effectively marketed both online and off. This is why search engine optimization and search engine placement are vital components in any successful web strategy. How does SEO work? In the early days, good Meta tags alone could result in high search engine rankings. Today, the drive for top ranking has resulted in spamming the search engines with keyword-stuffed Meta tags. Now search engines look at many different page components including site architecture, key words, Meta tags, HTML code, relevant page content, links, social activity and trust.  That complexity makes SEO not just a critical component of your Web strategy but one that has to be cultivated and nurtured regularly. There are many facets and combinations of code, content and social interaction that must be put together in just the right way to be successful at search engine placement. Optimizing and maintaining high readability can be a balancing act and a tough one indeed. Barrett Proctor tackles this balancing act with a team of professionals that have proven results. | back

Services Digital