EXPERIENCE THAT COUNTS. RESULTS THAT MATTER.
Integrated marketing communications experience combined with client-side experience defines Houston based Barrett Proctor as a business-to-business marketing agency grounded in practical marketing disciplines. We specialize in helping companies realize their potential through creation, development and implementation of powerful marketing strategies that provide companies with competitive advantage, unique positioning and ultimately increased market share. As a division of Convergent1, Barrett Proctor is uniquely focused on the brand and business development of the B – B (Business to Business) market segment of companies.
Among the services we provide are marketing strategy, advertising (all media), public relations, digital and print media. We excel in integrated marketing solutions for businesses. We create, develop, and execute customized programs based on a predetermined strategy. These programs produce greater visibility, higher revenues, and increased market share.
For a mid-size oil & gas services company, we developed a focused marketing program that propelled expansion within its industry and paid for itself in immediate sales.
For a small local engineering company, we created a strategic marketing platform that increased brand awareness and attracted global business.
For a large holding company, we consolidated its positioning and brand identity to interest a prospective buyer.
We are veteran marketing strategists and an award-winning creative team. Our full-line of marketing services include large-scale development of campaign-driven marketing programs, to project-scale work such as brochures, advertising, direct marketing, corporate identity, websites or public relations and social media activities. Our team has proven track records and the marketing expertise needed to provide top-quality marketing, advertising and public relations programs as well as other services. Whether you need graphic design, digital media production, a direct mail program, copywriting and editing, media planning and placement or broadcast production, Barrett Proctor should be your agency of choice.
Our senior-level and client-side marketing expertise distinguishes our agency and guarantees that we understand your side of the business. We’ve been there.
JIM PROCTOR - Chief Marketing Officer
Jim Proctor has helped clients navigate complex business issues to develop strategies that were right on target. Clearly, you want that type of experience working for you.
His career includes a variety of industrial markets including chemicals and oilfield services. Jim has developed and implemented comprehensive marketing programs that involved optimizing sales, introduction and support of new products worldwide, advertising, trade show participation, promotional programs throughout North and South America, public relations opportunities and brand management. That depth of experience means he not only knows what works, he knows what works where and when.
BENJAMIN SCARDELLO - President & CEO
Ben Scardello started Scardello and Associates in 2001, but it wasn’t until 2009 that he broke away from corporate America completely. His career includes professional associations ranging from Fortune 500 companies to small start-up companies. All of these experiences led him to Scardello and Associates. His plan was to have a small team of highly dedicated specialists serving the internet advertising and marketing requirements of his clients. He achieved great results for his early clients, so the company began to emerge. As more quality clients came to Scardello and Associates, he began considering a change in the company’s name. He wanted something that would more clearly define what the company does for its clients. In 2012, the company changed its name to Strategic Advisors for the Internet (SA4i) and then in 2013 (upon acquiring Barrett Proctor) established Convergent1 as the company’s name and brand. Convergent1 is headquartered Houston Texas which serves as the primary office of the company. The Convergent1 team includes graphic designers, programmers, internet marketing specialists, content writers and SEO experts. In 2011, along with Scott Deloach, the company began developing online, subscription based, business tools designed to improve the business performance of clients. They developed a suite of low cost, but powerful tools called, “The Copia Suite”. The word “Copia” is a derivative taken from “Cornucopia”, the horn of plenty. Each Copia application is designed to provide results greater than what’s occurring or that would be expected. As the company puts, each Copia application delivers plentiful results. The company has a single objective: “Our focus is to consistently create, manage and measure marketing solutions that improve business performance”.
SCOTT DELOACH - Chief Technology Officer
Scott DeLoach joined Convergent1 in August of 2011. He is our software engineer and oversees all of our software development, which includes websites, applications, database and infrastructure. Scott holds a Masters in Computer Science from the Illinois Institute of Technology and worked as a software engineer with Bell Laboratories for 18 years prior to joining Convergent1. Scott’s philosophy when it comes to solving technology issues is “anything can be done when it comes to software programming”. Scott is also an ordained minister and divides his free time with his family, congregation and the prison ministry.
VICTOR ALVARADO - Operations Director
A Houston native, Victor oversees the design and web development activities of Convergent1, along with being involved in many of the subsequent administrative and internet presence management (IPM) aspects of a client relationship. His experience includes creating custom WordPress themes, corporate identity, advertising design and IPM services. Before coming to Convergent1, Victor worked for a local design and marketing firm, with the last few years as director of website design and development. Among his favorite tools are Photoshop, Illustrator and any black pen with a blank piece of paper. When he’s not creating something awesome for clients, he spends time with his family, including his toddler twins. Victor is a fan of classic rock, photography, Formula 1, and anything Star Wars.
ELIZABETH ZABELL - Project Manager
Elizabeth Zabell specializes in building, growing and curating web authority in the healthcare industry. She is the former CEO and co-founder of one of the leading diabetes communities and resources on the internet, Diabetes Daily. With that experience she brings with her almost a decade of knowledge in website branding and marketing and building a reputable web presence. As a Project Manager at Convergent1, she works closely with her clients to ensure that they are utilizing their presence on the internet to their full potential by helping to make them authority figures online and driving more patients to their practices. Elizabeth is also a registered yoga teacher and doula in training. She spends her free time in the kitchen cooking meals for her family, practicing yoga, singing loudly and off key and traveling around the world with the love of her life.
BILL BARRETT - Consultant & Advisor to Convergent1
Meet Bill Barrett and walk away feeling like you’ve made a new friend. A veteran with decades of marketing experience, this friend will help you make a positive impact on your business. That much experience means Bill has done it all. He truly understands business-to-business communications from all perspectives, and has developed and implemented plans utilizing the full array of marketing disciplines.
Bill’s down-to-earth style and his personal business philosophy grounded in a foundation of Christian beliefs underscores the counsel he provides clients with proven experience and a dedicated drive to help you achieve results that matter.
Our Christian values are the foundation for the integrity and honesty that characterize our business practices.
To glorify God by conducting our personal and our business lives in a manner consistent with His teachings.
To bring honor to Jesus Christ our Lord through service to our customers. We recognize our accountability to God for our integrity and strive to keep His will the mainstay of all our business transactions.
To deal honestly and fairly with our customers, partners and associates. And, through quality workmanship, serve our customers as we would like to be served. Honestly. Openly. Fairly.
To share the love that Jesus has for us with others in our day-to-day lives, to positively impact the community in which we live, and to give God all the glory!